How To Get Traffic From Social Media Like Instagram, Facebook, Pinterest, to your travel blog:
Social media and there use in generating traffic to grow business:
Today we’re talking about two of my absolute favorite topics. Social media and generating traffic. In this, we will discuss How To Get Traffic From Social Media Like Instagram, Facebook, Pinterest, to your travel blog. Specifically how to combine the two into one tasty traffic social media goodness.
Grow your travel website traffic using Social media:
Yeah, that sounds right. You want more traffic, good call. And after all, more traffic tends to mean more eyeballs on your stuff which means more opportunities to connect, convince, and convert your ideal prospect or lead. You also likely know that social media is incredibly powerful and has all the tools and all the capability necessary to deliver that traffic directly to you.
So here’s the thing. When it comes to generating traffic, social media isn’t the issue. After all, it’s got billions of users and it works just fine. And a lack of traffic isn’t really the issue because there’s plenty of people out there who would be interested in what you have to do.
So the trick then is how do you combine these two? Social media and generating traffic and how do you make them work for your business to generate all the traffic you could ever dream of?
Strategies to get more traffic and increase customer through social media:
Well, fortunately, that’s what we’re talking about today and I’m giving you my six best tips on how to use social media to generate more traffic.
The first step how you get your traffic from social media :
The first thing you need to do when it comes to using social media to generate traffic is to work backward. And what this means is, to begin with, the ending mind. And to be crystal clear about that final goal. So what we’re talking about here is clearly identifying kind of that one key place we want to sending traffic to.
Do we want to send traffic to our website, or to our blog, or to an email list, or an optimum page, or a webinar, or a video series?
Whatever it is, we’ve got to pick that one key place that’s going to give us the greatest opportunity of success. Now the reason it’s important to be strategic here and to ideally pick kind of just one place to send that traffic is that we don’t want to dilute our traffic across a number of different places, at least not initially.
So pick that one place that’s going to give youth the highest likelihood of success where you’ve had great luck converting those leads into prospects and into customers and clients and to go with that. Alright, the next thing when it comes to using social media to generate traffic is you need to go where they are. So the way to do this is to first identify your ideal customer avatar.
Traffic to generate more leads through platforms like Facebook, Instagram, Pinterest:
That perfect prospect, that perfect lead, that perfect customer or client, the one that you love and loves you and loves what you do and tells all their friends about you. Well, go after them and that by finding out where they’re spending their time online and which social media platforms they’re using. I know it sounds simple but believe it or not, this is where so many people miss the boat.
And they go to the channels that they want to use or that they think are the next hottest thing and they completely miss going to the places that their customers are already active. And that obviously is a huge waste of opportunity and a complete waste of time, energy, and marketing dollars.
To find the platforms that they use and love and then go to them. And don’t expect them to come to you. Now if you’re just getting started and you have absolutely no idea where to go, well, my five best platforms I suggest you start looking into are Facebook, YouTube, Instagram, LinkedIn, and Pin interest. Point number three to generating more traffic with social is to act naturally.
Provide value to the customer through social media and attractive and informative content:
Now the way to act naturally when it comes to generating traffic is you want to fit it while simultaneously standing out. Let me explain.
Basically, every different social media platform going to have a different style, a different tone, different kinds of nuances in the way that things look and the way those things feel. Well, you want to be respectful of these differences and kind of go in there knowing what to expect and fitting into the culture.
This means studying what type of content works best? What are the image sizes, what are the video lengths, what kind of style and what kind of colors and graphics, and what really is working well on that platform? But then you need to stand out by being your own true and unique and authentic self.
Yes, look to others for inspiration for what to do and kind of model your stuff after them but don’t copy, don’t steal, don’t plagiarize, don’t do any of that stuff because you’re going to come off looking as a second rate version of them rather than a first-rate version of you.
Point number four to get traffic from social media:
Point number four is the right hook. Gary Vaynerchuk wrote a great book on thousand he really nailed it when he said, “You’ve got to go out there and create a ton of value “and give a ton before you make that ask.” Basically, he was spot on. So when you go to social media looking to generate traffic, make sure your primary aim is to give as much value as possible, which means being entertaining, or being informative, or educating, or helping, or doing whatever you can to provide value to the social platforms.
Wash, Rinse, and Repeat can increase your traffic:
Then and only then, you have earned the right to make an offer. But an important point is when you make the offer; make sure that the offer is something that people actually want. You see, the reason most people’s traffic generating efforts on social media fail isn’t because of bad social media strategies or bad traffic generating strategies in general. It’s normally because of bad offers that are incongruent with the platform and with the audience.
Five number point to boost your site traffic:
But let’s get back on track. Point number five is to wash, rinse, and repeat. Basically what this means is that once you’ve uncovered what works, well, you want to do more of it. Lots and lots more of it. This is because you’ve uncovered what’s going to work for that channel. And for your business so you obviously want to double down and make sure to try and double or triple or even 10X your results.
You see, once you’ve figured out something that works, well, take the lessons that you’ve learned from that and see if you can apply it on another channel. And again, make sure to choose another channel that your customers and clients are actually on.
Investment is more important to get rapid traffic with the target audience with social media:
When it comes to social media, there’s been a long-standing debate of whether quality is more important or quantity is more important. And well, where we’re at today is that it’s kind of a bit of both. You need quality and you need quantity. So don’t be afraid to really dial in that first channel but then take the strategies, take the lessons, and take the tactics that you’ve learned and put them somewhere else. Where your customers are?
Point number six paid ads:
Point number six is to throw some gas on the fire. And what we’re talking about here is paid ads. You see, the five channels that I mentioned before, Face book, YouTube, Instagram, LinkedIn, and Pinterest.
All have advertising options available which mean if you’ve identified a good strategy on a good platform that works for you, works for your business, and works for your customers, well, you really wanna use all of the tools and resources available to you. And this means putting some money where your mouth is and really leveraging all the work that you’ve already done on these platforms by amplifying your content with paid traffic.
Importance of paid traffic and selection of the right social media platform will increase return on investment:
Now the reason that we’re putting paid traffic and throwing gas on the fire, at the end of all the tips we’ve just covered is because we want to use paid ads to amplify and to leverage all the good stuff we’ve already done. Because paid traffic is really just like gasoline. It just takes whatever you’re doing and makes it bigger.
Which means if you throw paid traffic at a really bad offer in a really bad channel where nobody is, well, you’re just going to make it a whole lot worse and you’re going to end up losing money. But if you throw money at a good platform in a good channel with your customers that are already active and engaged, well, again, you’re going to amplify those results and you’re going to increase your return on investment.
Cover-up all Strategies and techniques for getting traffic from social media using paid ads:
And my final point when it comes to using paid ads is that they are still incredibly under priced attention. Which means that you can reach your customers and your clients for far cheaper than almost any other advertising option available?
And it’s incredibly undervalued attention. So get to getting while the getting’s good. Alright, so there we have it. Those are the strategies to help you leverage social media to generate even more traffic. It is totally doable and totally possible and I know you can do it if you apply these tips and everything we talked about today. So thanks so much for watching. I hope you enjoyed the episode. If so, make sure to give it that thumbs up, subscribe to the channel and hit that little notification bell so you’d be the first to know when new content comes live.
Also for more great marketing strategies, tools, tips, tricks, and tactics, hit over to adamerhart.com which is packed full of videos and podcasts and articles and all sorts of resources to really help take your business and marketing to the next level and way beyond that. So thanks so much watching and I’ll catch you next time, on The Modern Marketing Show.